Aston Martin unveils life-size iconic Corgi DB5 as it launches No Time To Die campaign
- Aston Martin and 007 reunite in NO TIME TO DIE
- Full-size replica of smash-hit 1965 toy goes on public display
- Battersea Power Station provides backdrop to exclusive screening of TV spot
- Aston Martin is making 25 Goldfinger continuation cars
Aston Martin launched its No Time To Die campaign yesterday (Aug 31) with an exclusive screening of its James Bond-related TV spot.
The 25th Bond movie, which opens in the UK on September 30, features four Aston Martins from past, present and future – the first time four different models have appeared in a 007 film.
Cinemagoers will be treated to the spectacle of the DB5, V8, DBS super-GT and forthcoming mid-engined hypercar Valhalla – all vying for attention.
The continuation has gadgets recognisable from the film, namely rotating number plates, a retractable bullet-proof rear shield, extending front over-riders plus pop-out machine guns (presumably not working).
Just 25 are being made, more than 55 years after the final new DB5 rolled off the line at Aston Martin’s then manufacturing base in Newport Pagnell.
Corgi’s most famous die-cast model was probably Bond’s DB5, which was first released in 1965 – the year after Goldfinger hit cinema screens.
Replicating the action features of the vehicle as seen in that film, it was an instant success, scooping the UK Toy of the Year and Best Boys’ Toy titles at the National Association of Toy Retailers Awards the same year.
Originally priced at 10 shillings (50p), it was so popular that it’s been retooled many times, with more than 20m of them being sold globally, and is still being made now.
Marek Reichman, executive vice-president and chief creative officer of Aston Martin Lagonda, performed the unveiling.
He was joined by special effects co-ordinator Chris Corbould, who is behind some of the most iconic action scenes from the past 14 Bond films and was heavily involved in making the eight DB5 stunt replicas for the new film starring Daniel Craig in his last outing as the secret agent.